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Websites, SEO, and the Referral Practice

Updated: Jul 19, 2019

Jennifer de St. Georges, March 1, 2019. Dentistry Today

Summarized by: Philip Bacigalupo

Dental management consultant Jennifer de St. Georges noticed that many dental social media and website services were more focused on quantity and less on quality. They were concerned about how many new patients their websites drew in, but not how many patients actually received treatment and were satisfied with the work that was done. Studies show that people spend an average of 4.5 seconds on a website before deciding if a dental practice appeals to them, which is not nearly enough time to get a true sense of what the practice is like. de St. Georges stresses the importance of a relationship between a dentist and their patients based on confidence and trust, which should be established the first time the patient calls the office through effective communication. Though a website may be the first encounter a patient has, it is the dentist’s sense of compassion and eagerness to serve the patients needs that keeps them coming back. When a proper relationship is established, everything else falls into place for both the dentist and the patient.

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